Throughout our adult lives we will make some monumental investments. When these acquisitions are for enjoyment such as a first home, a tropical vacation or a dream vehicle, we educate ourselves to ensure we make the best decisions and get the most value for our money.

When it comes to purchases of necessity however, parting with our savings can be much more difficult and we often cut corners to spend as little as possible. In the long run this can lead to additional spending to rectify problems that were avoidable if we had put more effort into the planning process.

One necessary investment for homeowners is a new roof. Perhaps not looked upon as an exciting way to spend money, a roof is very significant especially when you consider that your home is most likely your largest asset. Not only is your roof seen by everyone who drives by your property, it also protects the exterior of your home as well as everything you have amassed inside.

Unlike other trade sectors, the roofing industry has no official governing agency, only general guidelines which contractors are encourage to follow. This lack of regulation can cause disputes between homeowners and contractors when shingles don’t last as long as the promised lifetime guarantee of the product. When shingles fail prematurely consumers of course turn to the contractor. Even the best products won’t last long if they are not installed properly.

“It is very important for homeowners to understand roofing warranties, both the role of their contractor and that of the manufacturer,” says John Keating, co-owner and project consultant for Keating Roofing & Exteriors. “The best way to do this is in a written job agreement before work begins. This will make clear expectations for both parties.”

There are two types of roofing warranties – manufacturer and contractor (labour). Contractor warranties should be described in depth in the written job agreement and include information regarding products to be used, work start and completion times, work site appearance, property damage or personal injury insurance, license, code and permit requirements, price, payment terms and conditions and change order procedures. Manufacture warranties are set in stone and it is the responsibility of both the contractor and the homeowner to read and understand all terms and conditions of the warranty. A shingle warranty will generally address finished job appearance, methods of installation, finished system performance and warranty transferability.

“It is imperative that you find the right contractor who will take the time to give you honest and comprehensive information, not just a quick cost estimate,” says Keating. “We make several visits to assess a home and then bring back a detailed proposal to the clients so they are fully knowledgeable before entering into an agreement. We pride ourselves as much on our attention to personal care as we do on the high quality of skill we bring to the job.”

Finding dependable, honest, trusted and reliable contractors can be a daunting task, especially when it comes to respecting the unique character and charm of historic West Toronto homes.

Over the last 13 years, John Keating has helped many customers recapture their home’s curb appeal and beauty through experienced, invested and quality exterior remodelling work.

Today, Keating Roofing & Exteriors has 27 in-house full time employees – a team of several different crews, each consisting of five to six professionals, including a licensed carpenter, a cabinet finisher to handle detailed mouldings, an aluminum crew, flat roofers, shinglers, a stucco and stone crew, and door and window installation professionals.

“There’s a lot of skill, a lot of knowledge, and everybody really does care,” says Keating. “When they finish a job, they stand back and admire the work they’ve done. There’s a great appreciation for what they do.”

The company is so committed to quality workmanship that they have created a full training facility in their warehouse that contains an entire model home. Keating welcomes prospective customers to the facility and gives them the opportunity to see products and installations in person, instead of in pictures alone.

Three generations of the Keating family have created something special in West Toronto, fostering relationships with their clients that extend far beyond the remodelling job.

“I have had families invite me in for dinner and a glass of wine to thank me for the work our company has done. Nothing beats the feeling of satisfaction, knowing that not only are your customers pleased with the work, but they have also gotten to know us on a personal level, and have the same appreciation for our family business as we do.”

We all choose to sell our homes and move on for various reasons, be they relocating for work, outgrowing our existing space, or moving up the property ladder.

Sometimes, however, no matter how you try to make a space feel like home, you find your aesthetics just don’t fit your surroundings.

A west Toronto couple were dealing with that exact problem when they called Keating Roofing and Exteriors for a quote. Tired of their home’s faded facade, the couple was looking to sell, and reasoned that they’d have to do some serious work on the home’s curb appeal in order to get top dollar for their property.

The Keating team, on this job led by Senior Exterior Consultant Vlad Blazanin who has been with the company for over a decade, visited the home to discuss roofing and aluminum work with the homeowners, who were hoping to sell by this spring and move onto a space with greater curb appeal.

Upon speaking with the homeowners and determining both their goals and love of the Baby Point area the home is located in, the team helped the couple realize they could make their house everything they wanted without having to move.

“I met with the customers and discussed what they needed and wanted,” says Blazanin. “Once I had all the information I needed, I came back to our studio and created a full plan with our talented design team.”

Blazanin, who says he loves the renovation business and making clients’ dreams a reality, was able to put together a plan that addressed all of the homeowners’ concerns about their property, and then some!

“The homeowners got quotes from other companies in the meantime,” says Blazanin. “However, we were the only company that was capable of delivering the range of services they needed.”

And what a range it was! Keating Roofing and Exteriors transformed the whole look of the home, installing an integrity roof system with a Velux skylight, attic insulation, eaves troughs, soffit and facia, exterior pot lights, a complete rebuild of the sinking front porch with the construction of an overhang, along with interior finishing, Marvin doors and windows, and construction of three stone pillars.

Rather than list their home once the project was completed, the homeowners declared they were in love with their new space, and have decided to stay put in Baby Point.

Finding dependable, honest, trusted and reliable contractors can be a daunting task, especially when it comes to respecting the unique character and charm of historic West Toronto homes. Over the last 13 years, John Keating, co-owner and project consultant for Keating Roofing & Exteriors, has helped many customers recapture their home’s curb appeal and beauty through experienced, invested and quality exterior remodelling work.Today, Keating Roofing & Exteriors has 27 in-house full time employees – a team of several different crews, each consisting of five to six professionals, including a licensed carpenter, a cabinet finisher to handled detailed mouldings, an aluminum crew, flat roofers, shinglers, a stucco and stone crew, and door and window installation professionals.

“There’s a lot of skill, a lot of knowledge, and everybody really does care,” says Keating. “When they finish a job, they stand back and admire the work they’ve done. There’s a great appreciation for what they do.”

The company is so committed to quality workmanship that they have created a full training facility in their warehouse that contains an entire model home. Keating welcomes prospective customers to the facility and gives them the opportunity to see products and installations in person, instead of in pictures alone.

Three generations of the Keating family have created something special in West Toronto, fostering relationships with their clients that extend far beyond the remodelling job.

“I have had families invite me in for dinner and a glass of wine to thank me for the work our company has done. Nothing beats the feeling of satisfaction, knowing that not only are your customers pleased with the work, but they have also gotten to know us on a personal level, and have the same appreciation for our family business as we do.”

Roofs are perhaps one of the most major components of our homes. We tend to take them for granted, and rarely think about them until there’s a serious problem – especially if the roof or home in question is relatively new. You trust that it will stand up to all sorts of weather, keeping you and your family safe, warm, and dry. So imagine the frustration involved in discovering your 10-year-old roof has sprung several leaks.

That’s exactly what happened to one west end family. Unbeknownst to them, their roof had been improperly installed – leading to leaks and costly damages.

They called Keating for help.

“Our senior exterior consultant, Vlad Blazanin, met with the clients to discuss why the flat roof was leaking on their 10-year-old house, and why it required replacement so early in its life,” says John Keating, co-owner and project consultant for Keating Roofing & Exteriors.

“Upon Vlad’s inspection and review of the home’s architectural drawings, he found that the architect originally had specified to have a built-up tar and gravel roof system installed on the home.”

Commonly used in commercial buildings where roofs have drainage issues and residual ponding water several days after a rain storm, this type of roof normally stands up quite well under those conditions.

“However, during the construction of this home, the roofer and builder switched products and installed a modified Bitumen membrane system, or a rubber roof,” says Keating. “This type of roof is a good system, but, as per manufacture’s specifications, it does require positive water flow – or sloping – towards the drain locations.”

The original roofers failed to follow those specifications, which resulted in a roof that didn’t drain properly, with large pools of water collecting after every rainfall. Because the positive water flow was not achieved the roof failed prematurely, and the warranty didn’t cover the improper installation, leaving the homeowners on the hook.

“Our solution was to remove the old roofing entirely, down to the original structure, and reconstruct the roof deck with positive drainage towards all drain locations. It’s not about getting the job done, it’s about getting the job done right with a long term solution!”

This involved a strategy to create multiple slope areas which drained in five different locations, ensuring there wasn’t any residual or ponding water 48 hours after a rain storm. This provided maximum roof life and a manufacturer’s warranty, giving the homeowners peace of mind in the process.

Chances are, many homeowners who have undertaken improvement projects on their abodes have one or two stories like this to share.

Finding dependable, honest, trusted and reliable contractors can be a daunting task, especially when it comes to respecting the unique character and charm of historic West Toronto homes.

Over the last 13 years, John Keating has helped many customers recapture their home’s curb appeal and beauty through experienced, invested and quality exterior remodelling work.

Today, Keating Roofing & Exteriors has 27 in-house full time employees – a team of several different crews, each consisting of five to six professionals, including a licensed carpenter, a cabinet finisher to handle detailed mouldings, an aluminum crew, flat roofers, shinglers, a stucco and stone crew, and door and window installation professionals.

“There’s a lot of skill, a lot of knowledge, and everybody really does care,” says Keating. “When they finish a job, they stand back and admire the work they’ve done. There’s a great appreciation for what they do.”

The company is so committed to quality workmanship that they have created a full training facility in their warehouse that contains an entire model home. Keating welcomes prospective customers to the facility and gives them the opportunity to see products and installations in person, instead of in pictures alone.

Three generations of the Keating family have created something special in West Toronto, fostering relationships with their clients that extend far beyond the remodelling job.

“I have had families invite me in for dinner and a glass of wine to thank me for the work our company has done. Nothing beats the feeling of satisfaction, knowing that not only are your customers pleased with the work, but they have also gotten to know us on a personal level, and have the same appreciation for our family business as we do.”

Keating Roofing & Exterior Contractors is very proud to announce that we have been nominated in the category of Best Roofing Contractor in Bloor West Villager News. They will be announcing all of the nominees in a special section of the Villager Paper on September 23rd. The voting will open up the following week and will be followed by a winners section later in October. At Keating Roofing Contractors we pledge to continue to work very hard at providing the best product and service in our industry. Wish us Luck!

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